An invitation for the 10/10 expert ready to claim her authority.
Sound like you?
You’re craving...
Articulating the “brains” of your business (aka the strategy) to make decisions easier, not harder
Objective guidance that goes deeper than “what font should I use?”
Being top of the list for big opportunities and five figure clients that people less talented than you are scoring
Alignment and clarity in your future, so you feel completely prepared and in control to make those business-changing decisions
A presence that commands (and demands) attention from the right people
Working with a strategic brand partner to guide and support you throughout the whole process
You want to be the obvious choice for five figure clients, but your brand is telling a different story.
You’re showing up. You’re posting BTS. You’re doing the authority building. But you’re still being price-shopped or overlooked for people with half your talent.
Not because your work isn’t good enough. But because you’re still trying to sell a 10/10 service inside a 4/10 brand.
Here’s how we know you’ve hit the ceiling:
That budget logo is still attracting budget clients.
You’re 5+ years in, your results are top-notch and yet, you still feel a flash of brand shame when sending a dream lead to your website.
Opportunities are dryer than the Sahara.
You’re being overlooked for the opportunities you’ve actually earned – the podcasts, the panels and the high-ticket clients, all because you look like a freelancer while your competition look like founders.
You’re feeling like a big fish in a very small pond.
That brand you’re using is stuck in 2021. It’s a DIY relic of your first year in business, trust us when we say; your ideal clients are sensing the disconnect.
Your brand is as scatter-brained as you are.
A couture gown with thongs. It’s confusing the people who are ready to invest with you. And that confusion is turning clarity-led decision makers away.
We don’t do ‘glow ups’. We build the brand that backs your ambition.
Branding is a business decision, not just a creative one.
Any business can have a logo and a colour palette but that won’t set you apart in a sea of creatives. You need a Triple Threat Brand.
And you’re just now realising that Brains, Beauty and Backbone is just the beginning of creating something undeniable.
Enter the Triple Threat Brand Framework.
Our three phase (no fluff) methodology that catapults you into your lane of one status is simple - Brains (strategy), Beauty (design) and Backbone (authority).
THE TRIPLE THREAT BRAND FRAMEWORK
The Brains
aka The Strategy
We dig into the why to find your Lane of One, your unfair advantage. This is the strategic excavation that ensures your brand supports where you are going, not just where you’ve been.
The Beauty
aka The Design
High-impact visual systems. We create an aesthetic that creates immediate trust and repels the price-shoppers before you even speak.
The Backbone
aka The Authority
The ultimate transformation. We equip you with the messaging clarity and tools to finally stop asking for permission and start leading your category.
Kat’s transformation
From “talented creative” to “undeniable authority”.
In Kat’s own words: I absolutely do not want to look like every other photographer (ie beige, cursive, blah blah blah).
She needed someone to come into her business, as an invested, objective third party to really give her the push she needed. Enter TGS. We dove straight into the nitty gritty of a questionnaire, identified her founder story, audience and defined her lane of one opportunities and market position.
To put it simply, the Kat Larrea brand was certainly not your average mid-west photographer. Leveraging an edge that didn’t exist in the local market, we went all in, capitalising on her ability to be quirky, fun, edgy and confident, attracting high-end clients that want someone exactly like that.
Injecting personality into was simple - a custom blackletter inspired font offset by a rich, grounded palette. It was the perfect balance - and represented Kat to a tee. No more explaining her value; her brand now does the vetting before she even opens her inbox.
“Working with Kaitlyn is HANDS-DOWN the best thing I've ever done for my business.”
She [Kaitlyn] was able to turn my wild thoughts and lofty dreams into an actionable plan, paired with a brand design that defied every single one of my expectations. I've had so many people tell me my new branding is "SO ME," and it means the world that Kaitlyn was able to see me and translate that to something tangible, beautiful, and most importantly, strategic. I'm beyond excited to see how the new branding works hard to bring in my ideal client and sets up Kat Larrea Photo for a more fulfilling, fun, and aligned future.
— Kat Larrea
We only partner with 3 founders per quarter to ensure every project gets the depth, intention and partnership support it requires.
The free Brand Audit Workbook helps you find the gaps; the Breakthrough Brand closes them.
How to secure your spot:
Limited projects, greater attention.
Join the waitlist.
Grab the Brand Audit Workbook below to self-diagnose your current gaps.
Priority access.
Waitlist members get the first invite to apply for our June 2026 intake before doors open to the public.
The application.
Once the waitlist opens, you’ll submit an application to ensure our Triple Threat Framework is the right move for your next era of growth.
Stop playing small in a brand that’s beneath you.
Build the authority you already possess. Join the waitlist to receive the Brand Audit Workbook and be the first to know when we open applications for June 2026.
Get the FREE Brand Audit Workbook and join the waitlist.
Are we the right fit?
You’re looking for a brand strategy partner – not someone to micromanage. We’re not your employee, but we will put 100% into your business.
You need an all in one solution. Sure, you could piece it together, you’re a smart woman, but you don’t want to spend late nights figuring this shit out if you don’t have to.
You’re done with other providers who just don’t get it. Who can’t lead or show up as the expert. Who won’t tell you no.
You’re ready to go all in and do this properly - no holding back.