Kat Larrea Photo
Project Details
Brand Strategy
Brand Identity
Website Design in Showit
Custom Branded Collateral
Kat Larrea is a Minneapolis-based photographer that is anything but ordinary. She captures a perfect day that feels easy, creative and a little unconventional. She documents weddings as they unfold, blending documentary storytelling with editorial precision on digital and film.
A dreamer, forced into action by her sometimes type-A personality, Kat had big goals, but realised if she wanted to get where she was going, her brand needed to level the f*ck up.
Recording of Kat Larrea’s brand strategy document.
The Brief
In Kat’s own words: I absolutely do not want to look like every other photographer (ie beige, cursive, blah blah blah).
She needed someone to come into her business, as an invested, objective third party to really give her the push she needed. Enter TGS. We dove straight into the nitty gritty of a questionnaire, identified her founder story, audience and defined her lane of one opportunities and market position.
To put it simply, the Kat Larrea brand was certainly not your average mid-west photographer. Leveraging an edge that didn’t exist in the local market, we went all in, capitalising on her ability to be quirky, fun, edgy and confident, attracting high-end clients that want someone exactly like that.
Injecting personality into was simple - a custom blackletter inspired font offset by a rich, grounded palette. It was the perfect balance - and represented Kat to a tee.
Why TGS?
“I’ve seen your work and low how bold and fun it is! Definitely the style I’m hoping to achieve.”
And boy did we deliver.
