Convict Interiors
Project Details
Brand Strategy
Brand Identity
Website Design in Squarespace
Custom Branded Collateral Suite
How a background in tech and digital transformation created Sydney’s most rigorous, builder-ready interior design studio.
Convict Interiors, is a premium interior design studio that bridges the high-stakes gap between creative vision and a builder-ready reality. They deliver on certainty, the technical precision and the leadership for clients who value certainty as much as aesthetics…without the mental load.
Sam doubled his pricing and had his biggest enquiry 1 week post brand launch.
The Brief
Sam was levelling up. His old DIY Canva brand no longer fit the narrative he was trying to sell. He had positioned himself and was working with premium clients in Sydney, running full-scale renovations and handling the mental load for high-calibre clients.
His brand had to match his new standard — sophisticated, undeniable and in demand. So that’s what we did. Across his brand strategy, identity, website, socials and external documents, we positioned his entire business to attract his ideal client and establish his legacy for the next 10+ years.
