We design unique, intentional brands grounded in strategy that tell your story. We don't create cookie-cutter brand identities that lose their sparkle after a year. We tell visual stories through the brands we create. We've been around the block creating visual identities for all types of businesses, so here are our top do's and don't's of branding that apply to every business, everywhere.

Being a creative person, sometimes means that you work late at night, or early in the morning. Or have random bursts of energy and inspiration at ridiculous times. Creativity doesn't conform to your standard 9-5.⁠ But just because you're awake, or feeling energised, doesn't mean you should be 'working'. And by that, I mean, answering emails, replying to texts, or feeling the need to reply to every single DM.⁠

This collection of words represents your business. They are the emotions you want your brand to portray, the values you do business by and essentially, why your audience should choose you. Carefully curated, these words become a guide for your business as whole and here’s how!

Branding isn’t just about the visuals. It’s about the soul and story behind your business. It’s the essence of your business all wrapped up. But there are a few key elements that make a successful brand that are common across so many businesses.

“A slow season is the time to be working ON your business, not IN it. Here’s five tasks that you can prioritise on your to do list to take advantage of that slow season.”

And when we are all connected and empathetic with one another, we support, hold space for and uplift those in need. That’s what community is all about. That’s what this is all about.

As we near the end of yet another year that has flown by way to quickly, it’s always a great time to stop and reflect on what we’ve accomplished, the opportunities we took and the times where we’ve truly felt so in flow time just stopped.

Self-doubt creeps in all forms – from decision paralysis to overthinking. Yes it can be debilitating and you send yourself spiralling and you’re left with nothing but negative thoughts to get you through an extremely long night. The good news?

You can overcome self-doubt. Or at least learn to not let it consume you.