I’m not going to beat around the bush and tell you that branding isn’t expensive. Because it is. It needs to be.

While I'll never truly know the exact reasons for losing followers (no posting consistently, not prioritising video, the algorithm, etc) it's most likely because that rapid increase of people following my account meant that they weren't actually engaged (or real) followers.

You know that you create your own reality, right? Like, you’re in charge of everything that you want to happen? You’re the decider of your mindset and our mindsets are the most powerful tool we have in our business toolkit and is also the most overlooked.