Your brand should be an experience, from beginning to end. It doesn’t just rely on sight, but all the senses. Do you have a certain scent burning in your office? What kind of clothes do you wear to a meeting? How do you answer the phone when talking to clients? What is your email sign off? All of these minutiae play into a bigger story – your brand.

At Third Ginger Studio, we want our clients to feel confident and empowered by their new brand identity. An intentional and strategic design isn’t just about looking pretty. It is a problem solver. Investing in a cohesive, flexible and variable visual identity is more than receiving just a single logo.

Instagram, TikTok, conversations and life in general is feeling all very doomsday-prepper overwhelming and it’s hard to not consider the future of your business in uncertain economic times. Because, we’re all for talking about hard topics, there’s a genuine air of fear and panic that is running rampant across our socials right now. And we’re feeling all the feelings!

I define creative burnout to be an overall exhaustion to consistently be, show up as and exude creativity. This type of burnout can be influenced by external and internal factors.

No matter the size of your business - a one-woman show, or a budding empire like Go-To Skincare - you know that heart and soul is what all modern, conscious businesses need.

I’ve been thinking a lot about my processes, the tools I use and how it affects my workflow. And when I started really thinking about it and noticing what I was doing, I realised how much I rely on my tools of the trade.

It is the realisation that we shouldn’t be in competition with each other (especially with other women!), which is the catalyst for forming strong, meaningful connections with others.

There’s been a giant push to wellness in recent years, with the pandemic as the catalyst. It’s prompted conversations and questions around productivity and rest.