You think you're doing the right thing by taking opportunities left right and centre. When you're starting out, yes that's how build experience, a client base and how you begin gaining a reputation.

When you're a few years in, you stop saying yes to it all. Because it's pointless. You're watering down your skills. Now, I'm not saying to niche, I'm saying to be intentional and intuitive with the decisions you're making and the people you're working with.

Clients always tell me "I want to stand out". Well, of course you do. But how are you going to do that?

I’m not going to beat around the bush and tell you that branding isn’t expensive. Because it is. It needs to be.

"Authentic" Ew, did you just cringe? Because I did.

But while it's an incredibly overused word, the actual action, the "how" is stupidly elusive when it doesn't need to be. One thing that I always get stuck on when it comes to being authentic, is what does that actually look like? How do you show up being authentic in your business and brand? And how do you know if you're being genuinely authentic instead of fake authentic?

You want high-end, soul-aligned, absolutely perfect clients, right? Everyone does! But is your brand doing the heavy lifting for your business? Is your brand calling in those clients or are you just hearing crickets?

When it comes to selling your services in a higher price bracket, your branding majorly impacts and influences your audience and whether they decide to work with or purchase from you.

Imposter syndrome isn't something that you need to 'overcome' or fix. It's always going to be there, especially if you have high expectations of yourself. Instead, let's look at it differently. You just need to increase your self-belief.

Your business won't succeed without you. That's something I've learnt for myself, and it's something I always incorporate into my client's brand strategies and business mindsets. You are you, and that is so much more powerful than you realise. The self-belief you have is yours.

My mind was as blank as the page in front of me. I was sat on my bed, it was 10pm, I had an idea and I had to get it out of my head. I was inspired, energised — for the first time in a while when it came to content. But, I had no idea HOW to say it...

Creating a brand is more than a DIY logo from Canva, or purchasing templates. Crafting the right brand involves a deep understanding of your audience, knowing what makes you different and stand out, being conscious of and living out your values across every touchpoint and being consistent across your language, messaging and design.