Mindset Kaitlyn Durgali Mindset Kaitlyn Durgali

Rejection is redirection.

Fast forward two weeks after the proposal was sent, the client came back to us and said the quote was too expensive. And they wanted additional scope to be included, but also wanted us to reduce the price.

The client had lied about the budget available and wanted a full brand strategy, identity and collateral for less than what we were charging when TGS first started.

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Mindset Kaitlyn Durgali Mindset Kaitlyn Durgali

Imposter syndrome cost me thousands of dollars.

I had this overwhelming sense of well why should I be charging $10k for a client project? There’s so many other people out there that know more than I do, that are better than me and that who deserve to be earning that much.

It feels like I shouldn't be, because who the hell am I to tell you about imposter syndrome. I'm no expert. Of course I'm not. I'm just a business gal with a whole lot self doubt who feels the same way you do.

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Brand Kaitlyn Durgali Brand Kaitlyn Durgali

Four reasons why DIY will kill your business.

Your logo and brand are an extension of your business. They shouldn’t be an afterthought. And they definitely shouldn’t be DIY’ed if it can be helped! A lot of start-ups don't have the budget for a total brand package, and that is absolutely okay! Everyone starts somewhere! But when you're a few years in, it's time to reconsider your DIY logo for four crucial reasons.

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Brand Kaitlyn Durgali Brand Kaitlyn Durgali

Are you diluting your brand without realising?

We all want a successful business. Otherwise, you wouldn’t have started, right?! A lot of the clients we work with are the point in their business where they’ve stopped growing. Their growth has been stagnant and they’re struggling to take their business in the direction they want or need. They feel like their brand is all over the place and is inconsistent on so many levels. Sound like you?

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