I had this overwhelming sense of well why should I be charging $10k for a client project? There’s so many other people out there that know more than I do, that are better than me and that who deserve to be earning that much.

It feels like I shouldn't be, because who the hell am I to tell you about imposter syndrome. I'm no expert. Of course I'm not. I'm just a business gal with a whole lot self doubt who feels the same way you do.

If an iconic fashion brand can rebrand, so can you. Don’t be afraid of a little shake up of your visual identity.

Your logo and brand are an extension of your business. They shouldn’t be an afterthought. And they definitely shouldn’t be DIY’ed if it can be helped! A lot of start-ups don't have the budget for a total brand package, and that is absolutely okay! Everyone starts somewhere! But when you're a few years in, it's time to reconsider your DIY logo for four crucial reasons.

Affirmations are a great practice to help you ease into your day, your workload, your creative spirit. They are an effective tool, when practised daily and with intention, to helping change your mindset to be more positive and abundant.

It was all fine, of course. A little bit embarrassing, but not the end of the world. And it got me thinking…

We all want a successful business. Otherwise, you wouldn’t have started, right?! A lot of the clients we work with are the point in their business where they’ve stopped growing. Their growth has been stagnant and they’re struggling to take their business in the direction they want or need. They feel like their brand is all over the place and is inconsistent on so many levels. Sound like you?

We design unique, intentional brands grounded in strategy that tell your story. We don't create cookie-cutter brand identities that lose their sparkle after a year. We tell visual stories through the brands we create. We've been around the block creating visual identities for all types of businesses, so here are our top do's and don't's of branding that apply to every business, everywhere.

Being a creative person, sometimes means that you work late at night, or early in the morning. Or have random bursts of energy and inspiration at ridiculous times. Creativity doesn't conform to your standard 9-5.⁠ But just because you're awake, or feeling energised, doesn't mean you should be 'working'. And by that, I mean, answering emails, replying to texts, or feeling the need to reply to every single DM.⁠