Protecting your energy at all costs.
Being a creative person, sometimes means that you work late at night, or early in the morning. Or have random bursts of energy and inspiration at ridiculous times. Creativity doesn't conform to your standard 9-5. But just because you're awake, or feeling energised, doesn't mean you should be 'working'. And by that, I mean, answering emails, replying to texts, or feeling the need to reply to every single DM.
How establishing your brand words, establishes your identity.
This collection of words represents your business. They are the emotions you want your brand to portray, the values you do business by and essentially, why your audience should choose you. Carefully curated, these words become a guide for your business as whole and here’s how!
The four crucial elements to telling your unique brand story.
Branding isn’t just about the visuals. It’s about the soul and story behind your business. It’s the essence of your business all wrapped up. But there are a few key elements that make a successful brand that are common across so many businesses.
Are you stuck in a slow season?
“A slow season is the time to be working ON your business, not IN it. Here’s five tasks that you can prioritise on your to do list to take advantage of that slow season.”
Is vulnerability a weakness?
And when we are all connected and empathetic with one another, we support, hold space for and uplift those in need. That’s what community is all about. That’s what this is all about.
Stop getting in your own way.
As we near the end of yet another year that has flown by way to quickly, it’s always a great time to stop and reflect on what we’ve accomplished, the opportunities we took and the times where we’ve truly felt so in flow time just stopped.
Overcoming self-doubt as a creative business owner.
Self-doubt creeps in all forms – from decision paralysis to overthinking. Yes it can be debilitating and you send yourself spiralling and you’re left with nothing but negative thoughts to get you through an extremely long night. The good news?
You can overcome self-doubt. Or at least learn to not let it consume you.
Why does your brand look unprofessional?
Your brand should be an experience, from beginning to end. It doesn’t just rely on sight, but all the senses. Do you have a certain scent burning in your office? What kind of clothes do you wear to a meeting? How do you answer the phone when talking to clients? What is your email sign off? All of these minutiae play into a bigger story – your brand.