TWO LITTLE WORDS.

You either have it...or ya don't.

Grit and backbone.

You either have it or you don’t.

And it’s (one of) the top determining factors if you’ll be successful or not.

Yes, hustle culture is dead. But that doesn’t mean you don’t work hard on your vision. It doesn’t mean you don’t stay consistent because it’s too hard. You can manifest and visualise, but you still need to put in a little bit of elbow grease - ya know.

There’s so much strategy out there. From our own content, to YouTube, to courses and coaches. So why is it that some people are able to blow up their business while others teeter on the edge of success?

It’s not a lack of strategy.

It’s a lack of alignment in their identity; who they are behind the scenes.

Reality check:

Grit and backbone is the ability to knuckle down, lock-in and back yourself. Know what you want and go for it. To not be blinded by what others are doing or getting caught in a comparison spiral. It’s knowing who you are but evolving when needed.

Running a successful business (whatever that looks like to you) means you need to have grit and backbone. Your business meets you where you’re at. The universe doesn’t just hand want you want on a silver platter, you’re no spoon fed nepo baby (unless you are, jealous). The universe (and your business) gives you whatever matches your identity. So, not only do you have to upgrade so many levels of your external (your brand), but also your internal and that, dearest reader, starts with a robust, infallible, ballsy mindset. Or you could say, grit.

While this is an important mindset in all stages of your business, we’re talking specifically about the major software upgrade that *must* coincide with a strategic rebrand.

We’ve seen so many businesses grace our screens with a drop dead gorgeous rebrand. Visually stunning. Not a trend in sight and from a design pov, it looks bang on. But then these rebrands fail, and it’s the ‘designer’s fault’.

It’s because business owners miss the teeny tiny little (major) mindset shift (overhaul) that has to happen when they rebrand. They forget that they need to become the person their vision will come true for. This isn’t a chicken and the egg situation. It’s strategic glow up, killer rebrand and then mindset overhaul. They are the three ingredients brains, beauty and backbone.

True rebranding success looks like

We don’t fuck around here, so of course the people that completely embody their rebrand are the people that see success. Because they truly believe in it. It’s their grit that’s allowing them to surpass the competition.

That identity shift, that grit and backbone is why some people can blow up their business and other’s fade into the background.

Our signature strategy process (which we gave you a sneaky preview of: Brains, Beauty & Backbone) gives you the blueprint to not just upgrade your brand and business, but gives you the tools to embody the person your vision will come alive for.

So which would you rather be?

🦚 The person with a pretty rebrand that just peacocks around?

💸💸 Or the person who embodies the rebrand, makes ridiculous money, can go on holidays, support their families AND give them the freedom they so desperately crave?

Do you really need to think about it? Ready when you are, partner.