The Vitality Code

project details

brand strategy & identity
website design
custom branded collateral

Intentional daily rituals for the empowered individual.

The Vitality Code is a wellness program focusing on simple, nurturing techniques that has been created to fill the gap of knowledge in alternative and holistic treatments. The Vitality Code brand is a gentle and easily integrated approach once the decision has been made to reset your life, habits and health goals with ease through breath work, meditation and intuitive movement.

the brief

After launching and running a successful yoga studio, The Vitality Code was the natural next step for Tanya. The Brand Blueprint was a significant foundation needed in order to articulate the purpose, vision and mission of this brand extension, as well as identify the core demographic for a sophisticated brand that will resonate and communicate in all the right ways.