Molly Balint Soft Business Coach
PROJECT DETAILS
Brand Identity
Website Design
Custom Collateral
Molly Balint is not your average business coach. She’s the SOFT business mentor & coach, guiding women to uncover the meaningful work they were meant to do, to become soft leaders who make an impact on the world around them.
Struggling to find the right type of brand to give her unique life and approach to work the space and undeniability it deserved, Molly was searching high and low across Pinterest waiting for something to spark. Instead, we worked together to create an aligned, soul-led brand that feels like her - down to earth, bright and bold, vibrant and warm. Her brand identity is a true reflection of internal world, the work she teaches and the women she empowers with her life changing methods.
WHAT MOLLY HAD TO SAY
Now that you have implemented your brand, how is this going to change your business?
Well of course you know my first answer is that it is saving me SO MUCH TIME. I wasted so much time looking for inspiration, trying different designs (and not liking them). It has made my life so much easier. It's also really important to me that my brand is recognizable. And having this identity reach across all parts of my brand from my Instagram feed to my website to my lead forms--people know when they are engaging with me and my brand. It feels polished, clear, and it feels like ME.
THE BRIEF
Molly was struggling. Struggling to find her voice, her style, her look. Scrolling Pinterest, day after day, nothing felt like ‘her’. It was confusing, exhausting and ended up being so overwhelming with the possibilities of the potential direction of her brand and visual identity.
Working together, we uncovered the true essence of her business, who she wanted to be working with and how she wanted to position her business in a semi-saturated industry. She knew her point of difference, her values and how she showed up and she needed a brand to match. Through deep discovery, we landed on this brand.
Molly needed a visual identity that would see her through the iterations of her services and herself. She wanted something that would stand out, be bold and be a true representation of who she has grown to be while running her business.
