You think you're doing the right thing by taking opportunities left right and centre. When you're starting out, yes that's how build experience, a client base and how you begin gaining a reputation.

When you're a few years in, you stop saying yes to it all. Because it's pointless. You're watering down your skills. Now, I'm not saying to niche, I'm saying to be intentional and intuitive with the decisions you're making and the people you're working with.

Clients always tell me "I want to stand out". Well, of course you do. But how are you going to do that?

"Authentic" Ew, did you just cringe? Because I did.

But while it's an incredibly overused word, the actual action, the "how" is stupidly elusive when it doesn't need to be. One thing that I always get stuck on when it comes to being authentic, is what does that actually look like? How do you show up being authentic in your business and brand? And how do you know if you're being genuinely authentic instead of fake authentic?

Imposter syndrome isn't something that you need to 'overcome' or fix. It's always going to be there, especially if you have high expectations of yourself. Instead, let's look at it differently. You just need to increase your self-belief.

Your business won't succeed without you. That's something I've learnt for myself, and it's something I always incorporate into my client's brand strategies and business mindsets. You are you, and that is so much more powerful than you realise. The self-belief you have is yours.

Creating a brand is more than a DIY logo from Canva, or purchasing templates. Crafting the right brand involves a deep understanding of your audience, knowing what makes you different and stand out, being conscious of and living out your values across every touchpoint and being consistent across your language, messaging and design.

TGS is almost 4 years old. And turns out, you can never really know everything there is to know about running a business. And just when you think you've got it all figured out, surprise, the little back to reality nudge is a very humbling experience.

Fast forward two weeks after the proposal was sent, the client came back to us and said the quote was too expensive. And they wanted additional scope to be included, but also wanted us to reduce the price.

The client had lied about the budget available and wanted a full brand strategy, identity and collateral for less than what we were charging when TGS first started.

Just like in life, your business is in a constant state of creation. You are in a constant state of creation. There is no beginning, middle or end. You’re always in this state. But can you harness it? The Law of Attraction.