If you’re just starting out — please don’t hire me.
If you’re just starting out — don’t hire me.
Yep, there. I said it. It's out in the open.
And I say it with love (because what's honesty without a little tough love?)
Truth bomb. What you need right now isn’t a $10k brand identity. You need clarity. Direction.
You need trial and error. Proof of concept. A solid grasp on your business. Real time testing. Research. Data. A few wins. A few flops. And probably a little chaos and uncertainty.
And most importantly — you need to figure out what the hell you’re building before you invest in the branding that's going to push you to the next stage of your business.
The branding myth no one is talking about
Somewhere along the way, “branding” became synonymous with “starting.”
New business? New logo. New name. New website. New fonts.
You want to look the part when you're starting out, but honestly, you're just wasting your time. Because a great identity won't save a messy offer. It amplifies your existing business strategy.
Let me say it louder for the people in the back...
Branding doesn’t fix business problems.
It brings clarity and momentum to business solutions. Think about it: would you serve a half-baked cake at your friends birthday? Didn’t think so.
What you actually need in the early days
In the first 6–12 months, your energy isn’t best spent “looking polished.” Get your hands dirty! You need to be
Building a solid offer/s
Talking to clients/customers
Testing your messaging
Refining your processes
Building systems that work
Learning what lights you up (and what drains the life out of you)
Your DIY Canva graphics are good enough for now. Your scrappy Instagram stories? Perfect. Your evolving business name? Also totally fine.
I believe, when you're starting,
you aren’t supposed to have all the answers yet.
you aren’t ready to scale yet.
and you don’t need to.
So when do you engage a brand designer (or me)?
When you know you’re onto something. When your offers are validated, you have a clear understanding of the vision of your business and are at a tipping point. When DIY is creating more problems than it’s solving. When you need to start focusing on growing and scaling, instead of refining and testing. When you’re itching to launch products, but your brand feels like it’s holding you back. That’s when we build something that sets you up for the next level, not just the first.
The brand we build together is not here to help you get started.
It’s here to elevate the business you know is going to work, because you’ve put in the work to prove that it works.
That’s when your brand truly becomes an asset — something that frees up your time, commands the right attention and creates instant recognition.
TL;DR: Don’t dress the part before you've lived it
If you’re still in the early stages and trying to figure it all out — don’t waste your money on looking like an established brand before you’ve built the foundations.
But when you feel that shift?
When you know you’re ready for “the next version” of your business, not just a fresh coat of paint?
That’s when we go all in.
So bookmark this, save it, send it to future you.
She’s gonna be ready real soon.
Already there?
Designed to take your story and transform your brand from the inside out for clarity and confidence without missing a beat.
Don’t just take it from me, here’s a few of our fave brands.
