Equal parts journal entry, mirror and pep talk

Because what's learning a lesson without getting vulnerable and sharing it?

Rebranding has taught me so much more than just who I want to be or my business goals.

It’s been less about fonts and colour palettes and instead, it's been all about upcoming, inevitable identity shift.

Not just the business — but mine.

It’s cracked open the way I think about showing up.

It's really asked me to reflect, stretch and expand into the version I've been quietly stepping into for the last little while, behind the scenes. And it’s shown me just how much of my brand was still carrying the weight of who I used to be.

Foolish me and my naivety

When I first decided to rebrand, I thought I was just refreshing things. A glow-up. Just a little bit of spice to keep the business relevant.

But within days, I was knee-deep. Reworking the strategy, getting clear on my new messaging, the backend processes, the offers, the way I speak, the energy I bring. I couldn’t look at one part of my business without noticing the ripple effect it had on the rest.

The excitement came first.

That high you get when you finally let yourself go all in.

It felt like momentum. Like I’d been waiting to give myself permission to do this for way too long. I was energised, buzzing and so freaking ready. The mood boards were mood boarding and I hadn't felt this aligned in a long time.

But underneath that excitement? There was fear.

Big fears. Like what I mentioned here.

What if it doesn’t work?
What if no one likes it?
What if I pour all this time and energy into something that still doesn’t land?
What if I think it’s powerful, but it actually isn’t unique or different enough?

And that’s what really got me — this fear that, as someone who builds brands for a living, my own wouldn’t be “good enough.”

That this rebrand was supposed to be the proof of everything I offer my clients… and what if it didn’t reflect that?

But here’s what I realised in the process — this wasn’t just a visual overhaul. It was a complete strategic, energetic and operational upgrade.

I started noticing things I’d never seen before.

Small cracks in my client experience. Gaps in my onboarding. Offers that didn’t make sense anymore. Workflows I’d outgrown. Expectations I hadn’t properly set. Advice that I actioned from 'experts' that never really worked.

If I wanted to attract a more mature, growth-ready, high-calibre client — the type of women I know I’m here to work with — then my business needed to be structured to serve her. Not just visually. But in the way it operated. In the way I thought. In the way I led.

Build it and they will come only works if what you build actually supports the level you want to play at.

It had happened slowly, with an existing client. She was on paper my previous ideal client, but was a start up and seemed like she had it all figured out - working with a business coach. But she made me question every single thing I put forward, planned, did.

At first, I took it in a bad way. I took it as her being difficult for the sake of it. But it kept happening. And the reason I was so frustrated? Was because she was a shining a light on the inconsistencies of my process. Of my business. And it f*cking hurt like hell.

Instead of whining about it, I took it on board, did what I could to make the project work and have been using this rebrand as an opportunity to strip it all back. Reposition my offers. Rebuild my systems.

Rewrote every piece of messaging — not to sound “professional” or “better,” but to sound more like me. Clearer. Sharper. Still warm, but not fluffy. Less people-pleasing, more power. I had voice notes, post-it notes, random scribbles all with action items to refine and improve my overall client experience.

Because I may be great at designing, but that means nothing if the client experience is shit.

And then the shift happened.

Even before launching, just testing out my new voice and content — something clicked.

The words started resonating more. The energy was cutting through. The conversations I was having were immediately better.

The responses from my audience felt different — more aligned, more curious, more ready.

I shared a post on Instagram with my new 'mantra' and the attention this got was unprecedented. It was like a knife, finally cutting through.

It blew my mind how quickly things started to shift — not because the visuals changed, but because I changed. Because I was no longer diluting myself to sound “nice” or “digestible.” I was speaking from a place of clarity. Confidence. Truth. Authority. Expertise.

But that clarity didn’t come from a pretty brand board or a new logo. It came from doing the mindset work. From asking myself the hard questions:

What do I actually want to be known for?
Who do I want to work with?
What kind of energy do I want to bring into my client relationships?
Where am I still shrinking to stay relatable?
What do I need to change behind the scenes to hold more of what I say I want?

And look — I won’t sugarcoat it. This has been big work. Tiring but necessary work.

Not just the logistics of rebuilding everything (the copy, the service suite, the website, the content strategy, the platforms, the processes) — but the inner work. The unlearning. The shedding of the version of me that was so used to over-delivering, over-explaining, undercharging and 'just making it work'.

But in hindsight?

I was never stuck. I was just shifting into a more grounded version of myself, into a business that feels like home, not like a performance and into a brand that reflects the standard I’ve always had — I just hadn’t fully owned it yet.

Because this process isn’t just about what’s on the surface.

It’s about being brave enough to say:

“This is who I am now. This is the level I’m operating at. And I’m not afraid to be seen in it.”

That’s what I want you to walk away with. That no matter what stage of business you’re in, there is always room to refine and reevaluate. To raise your standard. To close the gaps. To re-align.

But it starts with you deciding that it’s time to move differently.

And if you’re feeling the nudge — listen to it.

Not because everything has to change overnight, but because the version of you who’s already doing the work? She deserves a brand, a voice, and a business that actually matches her energy.

This rebrand? It’s not the end. It’s just the beginning.

Of something bigger. Bolder. Clearer.

Of a business that’s built to hold the next level.

And I'm ready for it.

Feeling similar? The same? Completely different? Let me know. I want to hear all about it.